Project 05 · Mayoral Campaign Website

Moses for Mayor

A modern digital campaign headquarters for Keith Moses — candidate story, platform, Financial Blueprint, Moore County Connect, volunteer, donate, news, and a campaign assistant — built so visitors could learn, then get involved.

Campaign endedWeb DesignCampaignLead CaptureAI Assistant
Keith Moses for Mayor campaign graphic — Putting People First
Campaign identity — Putting People First
Keith B. Moses for Mayor Q&A page graphic
Candidate Q&A
Join the campaign — volunteer, get in touch, and donate
Volunteer, contact, and donate
Campaign contact form, Moore County Connect, and email updates
Contact, Moore County Connect, and email updates

The Challenge

The campaign needed a website that could carry a lot of information without overwhelming people: introduce the candidate, explain priorities, present financial detail, show endorsements, promote events, publish news, collect volunteers and email, offer contact and support, host photography, work on phones as well as desktops, and still point toward a future community technology idea. It had to feel professional, local, and easy to move through.

What I Built

A complete campaign platform: Tennessee-inspired brand, candidate profile, Q&A, Financial Blueprint, Moore County Connect, news and events, endorsements, media gallery, volunteer and donate paths, email capture, contact, and a site assistant trained on the campaign. Custom components and embedded HTML handled layout, motion, and mobile behavior beyond a standard page builder.

What the site covered

The site was organized around a simple path: information, then engagement, then action. Visitors could meet Keith Moses, understand the issues, explore the campaign’s vision, and take a next step when they were ready — volunteer, subscribe, donate, or write in.

A dedicated candidate section covered professional background, education, community involvement, and qualifications — more than a short bio. Q&A put answers in writing: background and experience, vision and policy, in his own words.

Campaign priorities sat in their own sections so fiscal responsibility, budgeting, county debt, revenue, transparency, and long-term planning were easy to find. The Financial Blueprint turned dense financial material into pages a regular visitor could actually read.

Moore County Connect proposed one place for county news, emergency alerts, events, meetings, road updates, citizen feedback, services, and an AI-powered community assistant. Email signup sat next to it so people could stay on the list.

News, events, endorsements, and a photo gallery kept the site moving through the race. Volunteer and contact forms, donate, and calls to action ran through the pages. Custom HTML and interactive sections made it a campaign product, not a template brochure.

Key Features

  • Custom campaign brand and Tennessee-inspired visual system
  • Candidate profile and Q&A in his own words
  • Campaign platform pages for budget, debt, revenue, and transparency
  • Financial Blueprint for dense county-finance material
  • Moore County Connect — proposed community app and film
  • News, events, endorsements, and photo gallery
  • Volunteer form, email signup, contact, and donate
  • Calls to action throughout: volunteer, subscribe, donate, learn more
  • Campaign assistant on the site
  • Responsive layouts across desktop, tablet, and phone

Technology

Custom front-endBrand designCustom HTMLLead captureAI assistantResponsive UI

Outcome

A centralized digital hub — candidate, platform, finances, community technology, news, events, media, and ways to join — instead of a brochure with a bio and a contact form.

The Moses for Mayor website is no longer available due to the conclusion of the campaign. This case study is a record of the work.

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